Sichuan Chagee Enterprise Management Co., Ltd., branded as CHAGEE, is a Chinese milk tea chain. It was founded in Yunnan in June 2017 by Zhang Junjie.[3] Its Chinese name, 霸王茶姬 , is based on the traditional Chinese opera The Hegemon-King Bids His Lady Farewell , with the logo based on a huadan opera actor.[4]
Its signature product is milk tea, made with fresh milk added to whole-leaf tea, named after ancient Chinese poems.[3][4] Drinks are generally priced at RMB 20 (US$) for large sizes, and RMB 16 (USD ) for small sizes.[3] The chain has been described as aiming to be the 'Oriental Starbucks