Cedevita d.o.o. is a Croatian company which produces a wide range of instant drinks, and dietetic products. A notable owner of the company was the Croatian pharmaceutical company Pliva d.d. Since 2001 Cedevita has been part of the Atlantic Grupa.
Background and history
Cedevita began production in 1929 in Borongaj, Zagreb (where the main factory still operates) as a branch of the Swiss company Wander AG to produce dietetic products.
In 1947, a new facility was built in Trogir for processing of plants and manufacturing of teas.
The company sponsors KK Cedevita Olimpija, a basketball club in Ljubljana, Slovenia.
Cedevita instant vitamin drinks
The first instant vitamin drink (Orange flavored Cedevita) was created in 1969, however, production did not start until 1970. In 1985, the company launched the lemon flavor drink, and, in 1990, grapefruit. Wild berry and apple flavours were introduced in 1999.