Cashcade Ltd was a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market.[2] It went through several ownership changes and has been owned by gambling operator Entain since 2017.
History
It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming in July 2009.[3][4]
The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG[5]