Cascade is a brand of automatic dishwasher detergent manufactured by Procter & Gamble. Introduced in 1955, it is the most popular dishwasher detergent brand in the United States.[1][2][3]
History
Cascade was developed by Procter & Gamble in 1955 as a specialized product for automatic dishwashers. Its creation stemmed from a business decision to differentiate the company's cleaning products. Before Cascade, the company had marketed Tide as a multi‑purpose detergent, including for dishwashing, but found Tide powder did not leave dishes sufficiently shiny. The company identified a market for a product specifically formulated for increasingly popular automatic dishwashers.[1]