Cartoonito is a Middle Eastern pay television children's channel broadcast in the Middle East, Greece, Cyprus, Turkey and North and Sub-Saharan Africa. It originally launched as a programming block on 12 October 2011, before it launched independent channel feeds on 1 July 2016, and replaced Boomerang in some markets in 2023. The channel is part of the Cartoonito brand owned by Warner Bros. Discovery and its EMEA arm.
History
As part of Boomerang
On 12 October 2011, a dedicated Central and Eastern European feed was launched, serving Poland, Hungary, and Romania and featuring audio tracks for each respective country along with English. Preschool brand Cartoonito joined both feeds as a morning and afternoon block. Despite the split, Boomerang continued to air in several European countries (such as Portugal and the Netherlands) until 2015.On 14 January 2015, the channel adopted the global rebrand and renamed itself as Boomerang Africa.[1]