Carol's Daughter is an American multi-cultural beauty brand headquartered in New York City.[1]
Its founder and president, Lisa Price, established the brand in May 1993 in Brooklyn, New York City. The brand was named after Lisa Price's mother, Carol. The beauty brand offers a range of hair, body, and skincare products.[2]
In October 2014, the brand was acquired by L'Oréal USA.[1][2]
On March 3, 2025, L’Oréal USA announced it will sell the company to a partnership. Lisa Price, the founder will hold the President role in the new partnership .[3]