Canopy by Hilton, or Canopy, is a hotel brand by Hilton, announced in October 2014 with the first property opening in Iceland in July 2016, and two in the United States in early 2018. Canopy is Hilton's twelfth brand.[1] On December 31, 2019, there were 13 locations with 2,104 rooms in 5 countries and territories, including three that are managed with 529 rooms and ten that are franchised with 1,575 rooms.[2] As of 2024, Canopy has 45 locations in 12 countries.[3]
History
Prior to announcing the Canopy brand in October 2014,[4] Hilton conducted several years of research and consumer testing by surveying more than 9,000 American, British, and Chinese travelers to help shape the concept.[5][6]