Campari is an Italian alcoholic liqueur, considered an apéritif of the bitter variety (and not an amaro) by Italians while considered an apéritif of the amaro variety by Americans, obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water.[1] It is a type of bitters, characterised by its dark red colour. It is produced by the Davide Campari Group, a multinational company based in Italy.
History
Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. Campari Group discontinued the use of carmine in 2006.[2]
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to