Cafe Bazaar

Cafe Bazaar is an Iranian app store for the Android operating system, founded in April 2011 by Reza Mohammadi and Hessam Armandehi. Cafe Bazaar tailors its services specifically towards Persian-speaking users[1] and offers more than 500,000 downloadable Iranian and international apps for gaming, social media, messaging and other uses.

In April 2019 Cafe Bazaar announced it has surpassed 40 million users.[2] It gets roughly 20 million visits a week within Iran[3] and its value is estimated at €380 million.[4]

Cafe Bazaar is by far the most popular app store among Iranians, controlling 97%[5] of the market. Cafe Bazaar is owned by Hezardastan Information Technology Development Group which also operates Divar (lit. The Wall), a popular online classified ad service similar to

Content

Nearly 160,000 applications are available on Cafe Bazaar's platform covering a wide range of uses such as education, planning, ride-sharing, e-commerce, travel, lifestyle, wellness, and others. According to the report, citing data compiled between March 2017 and March 2018, income from gaming apps experienced a 94% year-on-year increase. Other apps also surged 64% compared to the year which ended in March 2017. 4.7 million apps are downloaded from Cafe Bazaar every day and 7.9 million apps are sold every month.[9] Over 21,668 developer teams have published their work on Cafe Bazaar. While only 28% of the developer teams are based in Tehran, they hold a 71.6% share of the market turnover.[10]

َApplications

According to the report, citing data compiled between March 2017 and March 2018, income from gaming apps experienced a 94% year-on-year increase. Other apps also surged 64% compared to the year which ended in March 2017. 4.7 million apps are downloaded from Cafe Bazaar every day and 7.9 million apps are sold every month.

According to the 2018 report, the most downloaded apps between March 2017 and March 2018 are as follows:

Games

Cafe Bazaar has had much success with game downloads in the midst of the “raging success of mobile games”[11] in Iran as demonstrated by the popularity of games like Clash of Clans. According to the 2013 survey, Iran had 18 million gamers between the ages of three and forty. Café Bazaar is increasingly looking towards games to drive future revenue. Chinese developers have already staked a prominent position in the games offered by Cafe Bazaar. Their app marketplace offers games from major international developers including Supercell, Tap4Fun, and Elex.[12]

In terms of revenue generated from game users, Iran ranks third behind Turkey and Saudi Arabia in the west Asia region according to data compiled by Newzoo.[13]

According to Cafe Bazaar, there are about 120 non-Iranian publishers and developers, with over 800 apps, that offer apps through its platform. App developers receive 70% of revenue from their apps. There are local publishers that work with foreign developers to localize apps and games for a Persian-speaking customer base.[5]

Media and video

In 2018, Cafe Bazaar announced a new collaboration with local VOD and IPTV service providers like Filimo to deliver video streaming services. The new service, at its inception, largely focused on the 2018 World Cup. After that, the video content was diversified on the platform with the help of other content providers. Currently, thousands of film and television programs are provided on the platform, including all popular Iranian titles, in addition to an IPTV channel for kids.

native name	کافه بازار
native name lang	fa
type	Private
founded	6 April 2011
founder	Hessam Armandehi, Reza Mohammadi
hq location country	Iran
key people	Manoochehr Sadri (CEO)
website	cafebazaar.ir
equity	€380 million

Content

َApplications

Games

Media and video

Financial transactions

Parent company and shareholders

Investment and diversification

Philanthropic work

See also

External links

References