CR Brands, Inc. was an American private-label consumer goods company, owned by the Beachwood, Ohio-based Resilience Capital Partners. It was formed in 2006 by Allied Capital through a merger of two of its subsidiaries, Redox Brands and ChemPro, Inc. CR Brands was headquartered in the Cincinnati area (in West Chester, Ohio) and operated manufacturing facilities in Spartanburg, South Carolina. The company sold products under the Arm & Hammer and OxiClean brand names, which were licensed from Church & Dwight.
In March 2023, following the divestiture of its brands, it entered Chapter 7 bankruptcy and ceased operations.
History
Allied Capital acquired ChemPro, Inc., a company founded by former Procter & Gamble employees that owned several former P&G brands including Oxydol, in March 2006.