CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally.[3] It was one of the first firms to offer a subscription pricing model for insights and advice, challenging the prevailing consulting delivery model and paving the way for subscription-as-a-service ("SaaS") pricing models now favored by software companies. CEB identified and profiled proven best practices from the world's top performing companies to help senior executives and their teams address key business challenges across key functions.[4] Gartner announced its acquisition of CEB in January 2017, completed the acquisition in April 2017, and integrated the company in July 2018.[5][6]
History
CEB offered its first subscription research program to retail banking executives, the Council on Financial Competition, in 1983 when it was part of The Advisory Board Company.