Byredo is a Swedish company that produces luxury fragrances, leather goods, and accessories.
Byredo was founded in Stockholm in 2006 by Ben Gorham.[1][2] The name Byredo is a portmanteau of "by redolence". The first fragrance released was Green (sage, orange and musk).[3] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[4][5] This company was invested in Diptyque and Malin + Goetz,[6]
In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo.[8] The acquisition is intended to bolster Puig's high-end luxury portfolio, with Byredo's founder, Ben Gorham, continuing as a shareholder and chief creative officer.[9]
In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[10]
Byredo released products in collaboration with perfumer Jérôme Epinette (2016),[6] photographers Inez and Vinoodh (2016),[11] designer Virgil Abloh (2018),[12] furniture company IKEA (2020),[13] makeup artist Isamaya Ffrench (2020)[14] and US rapper Travis Scott (2021).[15]
