Buy Buy Baby (stylized buybuy BABY) is an American big-box retail chain selling clothing, strollers, and other items for use with infants and young children. At its peak, it operated 137 stores across the United States.[1] It was a subsidiary of Bed Bath & Beyond Inc., headquartered in Union, New Jersey, and closed all remaining stores following Bed Bath & Beyond's bankruptcy in 2023. However, Dream On Me bought 11 store leases via bankruptcy auction and has announced an intention to reopen stores by November 2023. The store is now distanced from Bed Bath & Beyond.
History
Buy Buy Baby was founded in 1996 by Richard and Jeffrey Feinstein, sons of Bed Bath & Beyond co-founder Leonard Feinstein.[2][3][4] The first location opened in Rockville, Maryland, in May 1996.[5]