Bubble Up[1] is a lemon-lime soft drink brand created in 1919 by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC, and owned by Hedinger Brands, LLC, for the United States, Canada, and Mexico, and by Monarch Beverage Company of Atlanta for international markets (in particular Asia and Africa).
History
The Bubble Up name was first used in 1919 by Sweet Valley Products Co. of Sandusky, Ohio. Bubble Up at that time was advertised as a grape juice, rather than lemon-lime. Sweet Valley Products filed a trademark for the name Bubble-Up on August 13, 1919; registration date was April 12, 1921.
The name Bubble-Up was virtually unused from 1922 to 1937. LeRoy O. Schneeburger of St. Louis, Missouri, then President of the Whistle-Vess Beverage Co., bought the United States registration of Bubble-Up in 1937 and registered the mark in his own name in 1938. He introduced Bubble-Up as a lemon-lime drink, and the mark was never used for a grape juice.
The Bubble-Up Company was formed in St. Louis and the beverage was franchised and bottled all across the country. The Bubble-Up Company remained in St. Louis until approximately 1953.