Bruder Spielwaren is a German toy manufacturer based in Fürth. Founded by Paul Bruder in 1926 as a manufacturer of toy components, the family-owned company is considered one of Europe's leading manufacturers of 1:16 scale model toys.[1]
History
The company was founded in 1926 by Paul Bruder and initially made brass reeds for toy trumpets. Paul's son Heinz Bruder joined the company in 1950 and production of small plastic toys began in 1958.[2] Paul Heinz Bruder (son of Heinz Bruder) then joined in 1987, assuming responsibility for product development and production, after which the company underwent a period of extensive expansion.[2] The company exports 70% of its production to over 60 countries, with sales reaching €75 million in 2014 [1] and is one of the few that still manufactures its toys in Germany.[3]