Key Campaigns and Clients
Below is a glimpse at some of Bromley's key partnerships through the years. As pioneers of Hispanic Advertising, Bromley has had many firsts in the industry. In 1983, Sosa & Associates was named Kroger Grocery's first ever Hispanic Agency of Record (AOR).
In 1987, Sosa & Associates was named Domino's Pizza’s first ever Hispanic Agency of Record (AOR).
By 1988, Sosa & Associates became the first Hispanic agency to win a Clio for their work on “Hispanics get AIDS” in U.S. Television/Cinema category.[5]
In 1989, Sosa & Associates solidified its space in the consumer-marketing arena by being named Burger King’s Hispanic Agency of Record (AOR).[6]
In 1991, Sosa, Bromley, Aguilar & Associates was named NCNB’s first ever Hispanic Agency of Record (AOR).
In 2000, Bromley won the San Antonio Convention and Visitors Bureau account, becoming the first Hispanic agency to be named General Market Agency of Record for the city of San Antonio. This relationship lasted for 12 years and helped position San Antonio as a top vacation destination.[7]
In 2001, Bromley was named Payless ShoeSource's Hispanic Agency of Record (AOR). Over 10 years, Bromley helped launch Payless in 10 countries in Latin America and the Caribbean (Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Jamaica, Puerto Rico).[8]
In 2002, Bromley was named the Coors Brewing Company’s Hispanic Agency of Record (AOR). With almost 10 years of being partners, Bromley has expanded its services to the MillerCoors portfolio of brands.[9]
In 2006, General Mills hired Bromley to help them reach different Hispanic consumer segments with three brands. Today, Bromley works with 13 brands targeting both the Hispanic consumer as well as the general market consumer through brands like Totino’s.[10]
Recently Bromley has helped create new brands within existing marquee brands that will speak directly to Hispanic consumers. In 2009, the National Basketball Association partnered with Bromley to develop a specific brand for its bicultural/bilingual consumer segment by creating a brand that spoke directly to them. This allowed Hispanics to bring to the game of basketball what was theirs • Pride • Passion • Voice. Thus creating a unique brand for Hispanics - éne•bé•a.[11]
In 2008 Ernest Bromley was named the Godfather of Hispanic Advertising by the American Marketing Association’s (AMA).[12] Soon after, in 2010, Jessica Pantanini, Bromley Chief Operating Officer and former Media Director, was named the Godmother of Hispanic Marketing by the American Marketing Association (AMA).[13]
