Broccoli Co., Ltd. (株式会社ブロッコリー) is a Japanese media company that publishes manga, anime, video games and trading card games. It operated a chain of retailers in Japan called Gamers which carries similar products and accessories. Broccoli is best known for the franchises, Di Gi Charat, Galaxy Angel, Aquarian Age, and Uta no Prince-sama.
History
Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to that of Apple Inc. While trying to imagine of another fruit or vegetable, he arrived at broccoli. This coincidentally has the same name in nearly every language.[1]
On January 23, 2008, Broccoli announced it would be collaborating with leading industry retailer Animate to form a new company called "AniBro". Broccoli holds a minority 30% ownership of the company, which is managed by the CEO of Animate.