Licensing work
In 2005, Breeding returned to comics work, now working for DC's Licensing Department providing finish inks, and frequently pencilling, art for licensed products, toy packaging, as well as animation and sculptor turnarounds and creating style guides for their various characters. While working for DC Licensing, he designed, penciled and inked nearly 100 character turnarounds, many specifically for Mattel's DC Universe Classics action figure line. The "hand" illustration used in the Mattel DC Universe Classics 4 figure line "bubble-hand" packaging is an inked rendering of Breeding's own hand, fingerprints not included.
In late 2010, early 2011, Breeding was commissioned by DC's Licensing Publishing Department to create complete art for the book Draw the DC Universe, published by Klutz Press. Many of the illustrations included are based on works by other artists, as directed by the publishers.
When DC closed down their licensing department at the end of 2010, Breeding moved to Warner Brothers Consumer Products, continuing to produce the same types of character art and style guides that he previously created for DC Licensing. In addition to the WBCP Style Guide work, in 2012 Breeding began work for Warner Brothers Global Publishing, producing full artwork (pencils, inks, digital coloring and animations) for a series of Classic Superman interactive storybook apps for the iPad. Breeding commissioned Ron Frenz to provide the storytelling breakdowns for all the apps. The first two stories, Superman: Toppling Titano and Superman and Bizarro Save the Planet, were released as E-books in June 2013, to be released as fully interactive apps in the near future. Breeding also worked on the third and fourth installments; Superman and Supergirl vs. Chemo and a Superman/Batman team-up. In late 2013, he produced storybooks highlighting The New 52 versions of the DC characters.
