Bread Ahead is a chain of bakeries that also provide baking classes in London, United Kingdom. It was founded in 2013 by Matthew Jones[1] in London's Borough Market.[2] Under Jones' guidance as founder and head baker, it has specialised in[3] doughnuts,[4] using British sourced ingredients from traders in Borough Market and Chelmsford in Essex.[5] It also sells sourdough breads, cakes, pizza, coffees and pastries.[6]
As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai.[7][8][9][10][11] During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe.[12]
In 2014, Bread Ahead set up a bakery school to teach customers.[14][15][16][17][18] During the lockdown in 2019/20 they moved the baking classes online.[19][20] The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.[21]
Matthew Jones founded Bread Ahead Bakery and Baking School,[3] after having spent 15 years working in Michelin-starred restaurants.[22]
In 2017 Jones published Baking School: The Bread Ahead Cookbook,[23] and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.[24]
