BreadTalk

BreadTalk Group Private Limited is a Singaporean multinational snack and beverage corporation headquartered in Paya Lebar, Singapore.

History

BreadTalk Group Pte. Ltd. was founded as a bakery brand by George Quek in Singapore and opened its first outlet at Bugis Junction in July 2000. It was listed on the Singapore Exchange in 2003.

In 2003, BreadTalk opened its first outlet in China.[2]

In October 2005, BreadTalk launched its first food court, Food Republic, at Wisma Atria.[3]

In August 2011, BreadTalk started construction of a new building, BreadTalk IHQ Building, at Paya Lebar iPark along Tai Seng Street.[4]

Other Brands

Food Republic

BreadTalk Group's Food Republic foodcourts in Singapore are situated in shopping malls such as Wisma Atria, Vivocity and Suntec City. Overseas, there are food courts in Hong Kong (also in Silvercord of Canton Road, Tsim Sha Tsui), the People's Republic of China, Malaysia, Taiwan and Thailand.

Food Junction

BreadTalk Group acquired Food Junction in 2019.

Toast Box

BreadTalk Group operates the Toast Box concept, serving mainly coffee and kaya toast among other traditional and modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.

Din Tai Fung

BreadTalk Group is the franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung. It opened its first restaurant in the upscale Paragon shopping mall and has opened other outlets in the island, including one in Bishan and another in the basement annex of Raffles City. Din Tai Fung has 8 branches in Thailand. It was announced that BreadTalk Group has also been awarded the franchise to operate Din Tai Fung in the United Kingdom. This was the result of successful partnerships and the positive reputation that BreadTalk Group has had in managing the franchise in Singapore and Thailand.

The Icing Room

The Icing Room is the first-ever "Design-It-Yourself" cakes and pastry shop.

Thye Moh Chan

This 70-year old Teochew bakery was acquired in 2013.

Wu Pao Chun

BreadTalk Group opened the first Wu Pao Chun store in South East Asia in May 2019.

Bread Society

Bread Society embraces traditional artisanal baking techniques using highly nutritious ingredients.

Sanpoutei

BreadTalk Group continued to partner with the Sanpou Group to expand its variety of ramen shops in Singapore. Since 2014, Sanpoutei, which specialises in Niigata-style shoyu ramen has been operating in Holland Village. Another outlet in Shaw Centre was subsequently added, in line with the successful product reception in Singapore.

Sō Ramen

Sō Ramen, originally known as Ramenplay, is a ramen restaurant. It also offers Koshihikari rice grown from Niigata.

Butter Bean

Butter Bean is a home-grown brand by BreadTalk Group operating as a hip café concept. It offers contemporary twists to traditional Singaporean dishes.[17]

Charlie Tea

Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.[18][23]

type	Privately held company
industry	Food and beverage
foundation	2000
locations	>1,000 stores (4Q2019)‡R1R‡
key people	Dr George Quek Meng Tong (Co-Founder, Chairman, Group CEO) Katherine Lee Lih Leng (Co-Founder, Deputy Chairman)
revenue	SG$170.4 million (4Q2019)‡R1R‡
num employees	7,000
divisions	4
location	Singapore
homepage	www.breadtalk.com

History

Awards

Other Brands

Food Republic

Food Junction

Toast Box

Din Tai Fung

The Icing Room

Thye Moh Chan

Wu Pao Chun

Bread Society

Sanpoutei

Sō Ramen

Butter Bean

Charlie Tea

Incidents

Perceived profiteering

False claim of freshly prepared

Expired ingredients

Illegal waste discharge

See also

References