Brahma is a Brazilian beer, originally made by the Manufactura de Cerveja Brahma Villiger & Companhia, which was founded in 1888, later the name changed to Companhia Cervejaria Brahma, which was succeeded by Ambev. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands.[1]
As of now, it is the second most consumed beer brand in Brazil and the ninth most consumed worldwide. In Brazil, it's considered the third most valuable brand, valued at 4.3 billion US dollars.
In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller.[2] In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million.[1]