Bounty is a British coconut-filled, chocolate-enrobed candy bar manufactured by Mars Inc. since 1951.
History
The Bounty was designed in Slough by Forrest Mars Sr. as an imitation of the Mounds bar introduced by Peter Paul in 1936.[1] Mars introduced his version in Britain and other markets where Paul did not operate. Since then, Bounty has been marketed around the world. In the United States, Bounty was launched in 1989 by Mars to compete against The Hershey Company which had taken control of the Mounds and Almond Joy bars. However, Bounty failed in the market there.[2]