Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia.[1] The company has expanded internationally with stores in Asia, Europe and South America, through franchising.
History
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia.[3] In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave.[4] At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.[5]