Bodyamr was a London-based fashion label created in 2005 by Omani designer Amr Ali.[1]
Amr Ali
Bodyamr takes its name from its founder, Amr Ali, a British-born designer of Omani descent.[2] He began designing while working as an interior designer for Nicholas Haslam. Haslam pushed Ali to start his own fashion label. The name "Bodyamr" was first suggested by singer Annie Lennox and the brand was launched in 2002 when Ali was 22.[3] According to Harper's Bazaar at the time his showroom and design studio acted "as a meeting place for musicians, artists, and his muses who provide[d] inspiration as he work[ed] on his new fashion and lifestyle label".[4]