Bob's is a Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Bob Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro. It is the first Brazilian fast food chain.
In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).
History
Bob, as Falkenburg was known, introduced the concept of fast food in the country, opening the first restaurant of this type in Copacabana, Rio de Janeiro.[2][3] In 1972, however, Falkenburg sold the store, which is now controlled by Brazilians, in Guarujá. Today the chain has a varied menu.
Bob's is known for serving food with flavors inspired by Brazilian cuisine, such as hamburgers with picanha. One of their main and most popular burgers is the Big Bob, made in a similar fashion and to compete with McDonald's' Big Mac