Brands
The core brand is Blumarine, which has also been licensed to other companies in the fields of lingerie, accessories, wristwatches,[5][6] homeware and so on; the perfume licence is held by ICR-ITF.[2] In 2007, the company announced that it would be bringing bags and small leather accessories in-house, with a dedicated display area in the Milan shop at Via Montenapoleone 20.[2] A major international expansion of Blumarine boutiques was then also planned, particularly in the Middle East and Asia.[2]
The same is true of the Blugirl brand for young women, launched in 1995 and shown in the Milan international fashion shows since 2002.[3] Dedicated boutiques have been opened in Rome, Milan, Naples, Paris, Kyiv, Kyoto, Nagoya, Taipei, Guangzhou, Hangzhou, Shanghai, Shenzhen, Beijing, and Seoul.[2] Blugirl Folies is a brand launched in the market in 2007, aimed at younger teenage girls, integrating the Blugirl line.[2]
The Anna Molinari brand is the Blufin brand specialized in the field of pret à porter and luxury clothing, designed from 1995 to 2004 by the daughter of the founder Rossella Tarabini.[7]
In February 2015, the company launched a male fashion line, Blu Sport, at Milan Fashion Week.[8]
For its advertising campaigns, the company has been working with several high-profile photographers, including Albert Watson (1990), Helmut Newton (1993–1995), Michel Comte (1997), Ellen von Unwerth (1997), Paolo Roversi (1997–1998), Tim Walker (2001–2003), Terry Richardson (2001–2002), Craig McDean and Pamela Hanson.[9]
