Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste producer.
The company's best known brand, introduced in 1951,[1] was called blend-a-med.[2] Since 1987, the company has belonged to Procter & Gamble.[3]
Founding
The wordmark "Blendax" for toothpaste was registered in Germany on 4 January 1910,[4] and the Blendax factory was founded in 1932 by the brothers Rudolf und Hermann Schneider in Mainz; production started in 1936. The goal was to produce a brand of toothpaste that would be affordable by everyone. By the end of the 1930s, Blendax had become Europe's largest producer of toothpaste with 43 million tubes per year.