Blain Supply, Inc., doing business as Blain's Farm & Fleet, is a regional, family-owned chain of 45 farm supply retail stores in four states (Wisconsin, Illinois, Iowa and Michigan) of the Upper Midwest region of the United States. Blain's Farm & Fleet was an early adopter of "buy online, pick up at the store" in which all stores provide a drive-thru pick-up experience so online orders can be retrieved without consumers having to leave the car.[1] Blain’s also promotes a Best Price Promise, where they guarantee that they sell the lowest prices on any of the products they sell. If not, varying the product and the company guidelines,[2] they will match the price of another competing business.
History
Blain's founders, W. C. "Claude" Blain and N. A. "Bert" Blain grew up on a dairy farm in Ladysmith, Wisconsin, where they helped their father establish a feed operation and farm implements store.[3] Later on, Claude and Bert worked as businessmen in the automotive industry, managing a Chevrolet and Oldsmobile dealership in northwestern Wisconsin. In 1955, the brothers had decided to get back into the farm supply business, where they could sell farming equipment and supplies at a low cost for Wisconsin farmers.