BİM Birleşik Mağazalar A.Ş. (BİM for short) is a Turkish retail company, known for offering a limited range of basic food items and consumer goods at competitive prices.Bim were the pioneers of this discount store model in Turkey.
History
Bim A.Ş. was founded in 1995<ref[3] by a group of investors around Cuneyd Zapsu.Zapsu sold his shares to the investment bank Merrill Lynch in 2000.Today, the main shareholder is Mustafa Latif Topbaş.<ref[4] In 2005 44.12% of its shares were offered to the public.<ref[5]
Operations
At the beginning, BİM had only 21 stores, but it expanded thoroughly and by the end of 2015 it counted 4,972<ref [6]
and 2019; 7,438 stores <ref n by the third quarter of 2021, the company operated 10,330 stores.
It also operates 828 stores in Morocco<ref n and 300 in Egypt.<ref n BİM does not offer franchises, all stores are owned and operated by the company itself, and they are viewed as a competition to the many independent neighborhood stores.
The business model is inspired by the German discounter ALDI.<ref na
Private label brands
Bim has 152 private label brands.
Bakery
Connex — dough and sponge cake
Ekmecik — bread
Unlum — phyllo dough
Unlüx — bread
Cleaning & Household
Activ-blok — toilet deodorizer
AKS — surface cleaner
AKS Bril — kitchen and bathroom cleaner
Art Matik — laundry detergent
Bill Matik — powder laundry detergent
Bind Activit — dishwashing tablets
Bulut — fabric softener
Desto — dishwashing detergent
Güldal — bleach and cleaner
Mr. Bee — cream cleaner
Mr. Green — cleaning cloths
Protex — aluminium foil, baking paper, garbage, and storage bags
RoomStar — air freshener
Santa — picnicware
Dairy, Eggs & Fridge
Aknaz — white cheese
Bili Bili — eggs
Binvezir — cheese
Daphne — pudding
Dost — yogurt, milk, ayran, and cottage cheese
Dost Gurme — fruit yogurt
Kaanbey — kashar cheese
Kerem — cream and cream cheese
Osmanoğlu — desserts
Pervin — butter
Sole — margarine
Üç Köşem — cheese triangles
Drinks
Abdullah Efendi — Turkish coffee
Agah — boza
Assu — water
Berk — tea
Etkin — lemonade
Fer — lemon soda
Jucy — fruit juice
Karlıtepe — mineral water
Le'Cola — cola
Le'Porta — orange soda
Le'Mandy — mandarin soda
LeMonte — single-serve lemonade
Performans — energy drink
Teatone — iced tea
VIP — instant coffee
Freezer
Adora — ice cream
Bugido — ice cream
Bugido MaSante — ice cream
Dudi — ice cream
Fair — ice cream
Fair Gold — premium ice cream
Ice Loly — ice pops
Lezzethane — frozen products
Mutfağım — frozen products
Health & Beauty
A Plus — hair care
A Plus Elegance — hair dye
Agu Baby — babyshampoo
Apaks — cotton pads and cotton swabs
Blume — tissue paper
Capitol — hair care
Dushy — shower gel
Epi — hair removal
Family — baby wipes
Işıl — soap
Ivory — pocket wet wipes
Jenny & Willy — baby diaper
Karayel — Kolonya
Lâl — feminine hygiene
Meat, Seafood & Deli
BGrill — poultryburgers and döner kebab
Derya — seafood
Emin — beef and lamb
M.Z. Ege — çiğ köfte
Tazem — poultry
Tombik — deli meats
Pantry
Balkaşık — honey
Bol Bol — sauces
Cardella — pasta
Cupido — cornflakes
Çiğdem — corn oil
Daphne — pudding mix
Derya — tinned seafood
Destan — spices
Efor — vinegar
Efsane — rice, flour
Felice — pistachio paste
Fıçı — pickles
Hürrem — soup mix and stock
İlkgün — jam
İnci — olives
Kelly's — corn flakes
Snacks & Confectionery
Bruno — cream sandwich biscuits
Buono — chocolate
BuonoDolce — hazelnut chocolate
Carlotti — ladyfinger biscuits
Casey — cake
Centro — wafer
GofGof — chocolate covered wafer
Hazine — chocolate
Hyper Bon — chewing gum
Jelly Party — gummy candy
Krınkıl — pretzel sticks
Party — corn chips
Patito — potato chips
Simbat — nuts
Sniti — cacao cream sandwich biscuits
Star Krak — corn snacks and popcorn
Startop — sugar-coated candies
Miscellaneous
Abdullah Efendi Keyif — Turkish coffeemachines
Casilda Home — home decor
Chef's — cookware and kitchenware
Chef's Plus — premium cookware and kitchenware
Chef's Pro — professional-grade cookware and kitchenware
