Big Red Group is a leading technology business. Powering the largest experience network in Australia and New Zealand. Through its e-commerce platforms: RedBalloon, Adrenaline, and Experience Oz, and as a major wholesaler to domestic and inbound tourism. Founded in 2017.[2] Based in Sydney, the corporation's proprietary platform powers a range of ways for customers to purchase more than 12,000 experiences. These are offered directly through owned brands, via partnerships with domestic players such as Virgin Australia,[3] and through distribution to agents and OTAs across Asia, the US, and Europe.[4]
History
Big Red Group acquired leading ecommerce marketplace RedBalloon and Redii, an experience-based rewards platform, in 2017. Big Red Group later added experience brands Adrenaline in 2018,[5] Lime&Tonic in 2019,[6]