Big Brown Box was an online retailer of audio visual products, based in Sydney.[1]
History
An online retail site trading as Big Brown Box was launched by Thorn Group Limited (owners of brands including Radio Rentals and Rentlo) in November 2008. It offered whitegoods, small appliances, and electronic products.[2][3]
The site allowed customers to order goods online with Radio Rentals stores facilitating delivery and service of the goods.[4]
At the time, company leaders were confident of its success in the competitive online market, but made it clear they were not pursuing a discounting war strategy, and would take a "sensible and easy approach".