Beyond Yoga is an athleisure and yoga fashion brand founded by Jodi Guber Brufsky and Michelle Wahler, and owned by Levi Strauss & Co. since 2021.[1][2] Its CEO is Nancy Green, the former CEO of Athleta.
Marketing
In 2025 it launched a new brand platform and creative campaign with an original spoken word anthem written and performed by Issa Rae.[3][4][5]
See also
External links
References
- Levi Strauss to buy apparel brand Beyond Yoga, launching into activewear CNBC, August 5, 2021, retrieved 2021-08-06^
- Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message Fortune magazine, Emma Hinchliffe, July 12, 2024^
- Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae