History
The company was founded in 1865 by Jules Bel,[8] under the name of Établissements Jules Bel in Orgelet.
By 1921, his son Léon Bel registered the La vache qui rit brand.[9] Eight years later, in 1929, he created its first subsidiary in the United Kingdom. By 1933, another subsidiary was established in Belgium. In 1947, the Bonbel brand was launched. Three years later, in 1950, the company acquired Port Salut,[10] which had been founded in 1816. By 1952, it launched Babybel. A new subsidiary was established in Germany in 1959.
Six years later, in 1965, another subsidiary was established in Spain; it would later become known as Bel España. (Bel Spain). The Kiri brand was launched in 1966.[11] Meanwhile, a year later, in 1967, another subsidiary was established in the Netherlands; it would later become known as Bel Nederland (Bel Netherlands). The following year, in 1968, Les Fromageries Picon merged with the company.
By 1970, a new subsidiary was established in the United States. Two years later, in 1972, it acquired Samos and launched Sylphide. The following year, in 1973, it acquired Crowson in the United Kingdom, later to become known as Bel UK. That same year, it also established a subsidiary in Switzerland, later to become known as Bel Suisse (Bel Switzerland). A year later, in 1974, it established a subsidiary in Morocco, later known as SIALIM.
In 1976, it acquired the Société anonyme des fermiers réunis (SAFR) and its subsidiaries. By 1977, it acquired an Italian company, later to become known as Bel Cademartori. It also launched Mini Babybel. A year later, in 1978, it acquired another company in Sweden, later to become known as Bel Sverige (Bel Sweden). By 1989, it acquired the Adler company in Germany, later to become known as Bel Adler (Edelcreme).
It then launched the Mini Bonbel in 1990. A year later, in 1991, it acquired the Maredsous company in Belgium. Three years later, in 1994, it acquired the Cademartori company in Italy, later to become known as Bel Cademartori in 2001. It also acquired the Queserías Ibéricas company in Spain. By 1996, it acquired the Lacto Ibérica company in Portugal (Limiano, Terra Nostra) and the Kaukauna company in the United States, later known as Bel Kaukauna.
In 1998, it established a subsidiary in Egypt (Bel Egypt) and acquired the Middle East Food Industry, later known as the Bel Egypt Food Company. It also acquired Kraft Chorzele in Poland, later to become known as Bel Polska (Bel Poland). Additionally, it launched Mini Babybel in Maasdam. By 2000, it acquired the Želetavská Sýrárna company in the Czech Republic (Želetava, Apetitto) and the Zempmilk company in Slovakia (Karička). The following year, in 2001, it established a subsidiary in Algeria, known as Bel Algeria.
A year later, in 2002, it acquired the assets of Merkts and Owl's Nest through its United States based subsidiary, Bel Kaukauna.
It also acquired Syrokrém in Slovakia and established subsidiaries in Greece (Bel Hellas Cheese Company) and in Tunisia (Bel Tunisia). Additionally, it terminated the production of soft cheese by the SAFR. It also acquired the Dutch Leerdammer Group and its European subsidiaries based in Germany, France, Italy, the United Kingdom, Belgium and the Czech Republic. It also acquired Fromagerie Boursin from Unilever.
In 2003, it terminated the activities of Manchego through its Queserías Ibéricas subsidiary. Two years later, in 2005, it terminated the activities carried out under the Cademartori brand. Meanwhile, it established subsidiary in Syria, known as Bel Syria. By 2009, it changed its logo. In 2015, it acquired 70% of Safilait, a cheese company in Morocco.[12]
In October 2016, Bel acquired a 65% stake in the MOM Group for €850 million. MOM owns several food brands, including Mont Blanc and Materne.[13]
In March 2021, Bel announced an agreement with Lactalis under which it sold the Leerdammer brand, along with its German, Italian, and Ukrainian subsidiaries, in exchange for the 23.16% stake that Lactalis held in Bel.[14]
