Organizational changes and international expansion
The expansion of business activities from the agricultural sector to the construction and energy industries led to significant growth in BayWa's sales. In 1959, this exceeded the one billion Deutsche Mark mark for the first time and by the end of the 1960s, had already exceeded the two billion mark. In 1970, BayWa was the first company in the industry to introduce electronic data processing into its operations. To improve efficiency of internal document management, IBM scanners were used on a large scale, capable of processing more than 100,000 documents a day.
In order to reflect the change in the company's external image, the Bayerische Warenvermittlung landwirtschaftlicher Genossenschaften was officially renamed BayWa on July 13, 1972. In addition, the personal union of the Board of Management with the Bayerische Raiffeisen-Zentralkasse (BRZ), which had been established in the 1960s, was abandoned. Otl Aicher, who also designed the corporate design for the 1972 Summer Olympics in Munich, created a new logo for the company. The green square is still used today.
In the 1980s, trends such as environmental protection and electronics opened up new opportunities for the company's business. Nevertheless, BayWa had to contend with structural problems in the agricultural sector as well as the construction industry. In response to the economic downturn, the company introduced a divisional organization in 1986. However, the collapse of Bayerische Raiffeisen-Zentralbank (BRZ) was decisive for this decade. BayWa's main shareholder had run into trouble due to speculation on the real estate market. Bayerische Raiffeisen-Beteiligungs-Aktiengesellschaft took its place.[11]
After German reunification, BayWa also became involved in the new federal states and set up locations in Brandenburg, Saxony, and Thuringia. In doing so, it cooperated with the Bäuerliche Handelsgenossenschaft (BHG) and also relied on a franchise system.[12]
In 1994/1995, BayWa also became active in Austria through acquisitions.[13][14] With the help of existing subsidiaries, it was also able to expand its business to Eastern Europe (Bulgaria, Croatia, Poland, Slovakia, the Czech Republic, and Hungary).[15] In order to grow not only internationally but also in the domestic market, Württembergische Warenzentrale was acquired in the early 2000s.[16][17]