Bain de Soleil was an American brand of sunscreen that was produced by Bayer.[2]
The brand was known for low-SPF products that were typically marketed to women seeking skin tanning. It was affiliated with the Coppertone brand. The name Bain de Soleil is French for "sun bathing." The brand used the slogan "Welcome to a place more colorful." In the 1970s and 1980s, the brand used the slogan (especially featured in television commercials) "Bain de Soleil, for the St. Tropez tan."
The brand was discontinued in December 2019.
History
According to the website:[3]
In the 1920s, the famous, trend-setting Coco Chanel, sporting deeply sun-bronzed skin, turned tanning into a fashion statement. In 1925, capitalizing on this fashion trend, Monsieur Antonine of Paris developed an Orange Gelée dark tanning formula called "Antoine de Paris".