Baby Magic is an American brand of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive as Baby Magic Mennen,[2] and includes the similar items. The product design and manufacturing origin vary by country.
History
Mennen produced its first baby care product, baby powder in 1898; its line of baby care products would soon quickly expand. In 1951 Mennen created Baby Magic, its line of products specifically dedicated to baby care. Baby Magic became a popular brand among new parents because of its memorable pink bottle and original baby scent.
In 1992, Mennen was purchased by Colgate-Palmolive. The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999,[3]