BMC Switzerland AG (abbreviation of "Bicycle Manufacturing Company") is a Swiss bicycle and cycling product manufacturer based in Grenchen.[1] BMC designs, builds and distributes road bikes, mountain bikes, and commuter bikes primarily for sale to dealers in North America, Europe, South Africa, Australia, East Asia and the United Arab Emirates.[2]
History
1986-2001 founding and early years
In 1986, American Bob Bigelow founded BMC as an assembler and wholesale distributor of Raleigh bicycles (then owned by Derby Cycle).[3] After losing his distributor's license, Bigelow began building bikes under a new BMC label, but it remained a niche brand. In 2001, the company shifted their strategy, turning to greater investment in engineering and design.