BHLDN (disemvowelment of "beholden")[1] is an American women's clothing retailer that specializes in wedding dresses, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters, and is a sister brand to Anthropologie.[2][3][4]
BHLDN launched its website on Valentine’s Day 2011, and opened its first brick-and-mortar store in Houston in August 2011.[5]
BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, Tracy Reese, and Fleur Wood.[12] BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service Shutterfly, for a collection of wedding stationery.[13][14]
In April 2016, BHLDN launched a party dress collection, offering dresses for special events.[15]
In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine engagement rings and wedding bands to be sold through the BHLDN website.[16]
