Aftermarket
With the popularization of BBS wheels in the 1970's by motorsports teams and luxury automobile manufacturers such as BMW and Porsche, the demand for BBS wheels in the aftermarket began to grow.
The three-piece RS released in 1977 was one of the most popular BBS-produced wheels for automobile manufacturers,[27] and soon after became a popular aftermarket wheel which was often replicated by other manufacturers. In 1987, BBS released their first one-piece forged wheel, the RG, based on the same wire-wheel design as the RS. In 1992, the RSII was released, their first two-piece wheel. In 1994, the LM was released, a two-piece wheel based on the design of Le Mans race wheels of the era.[28] In 2011, the RI-D was released, the world's first wheel made of duralumin.[29]
The market of BBS as an aftermarket wheel producer surged in 1983 with the inception of global sales by the company. Rather than selling primarily in Europe, or to OEMs and motorsports teams only, BBS broadened their scope to include sales in the Americas with the founding of BBS of America in 1983, in France with BBS France Co. S.A., and in Japan with BBS Japan Co. Ltd. with partner Washi Beam Co. These companies could then sell not only to their respective domestic automobile manufacturers and motorsports teams, but also to their general regional public.[7]
BBS currently produces the Forged Line, Performance Line, and Design Line of aftermarket wheels. The Forged Line consists of one-, two-, and three-piece die-forged wheels. The Performance Line consists of one-piece flow-formed wheels, while the Design Line consists of one-piece cast wheels.[30] Within these lines, different road and track wheels are focused on either performance design, motorsport design, utility design, or classic design, to offer customers a wheel with specific emphasis on certain characteristics for performance, weight, strength, or aesthetics.[31]
