Bónus is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates thirty-three stores in Iceland and eight stores in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.
History
Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989.[2] Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur.[3] In 1994, the company began expanding into the Faroe Islands.[4]
Bónus and Hagkaup are now both owned by Baugur Group's subdivision