Axian Telecom is a group operating in the telecommunications services, ICT infrastructure and mobile money services across Africa and the Indian ocean.[1] The group started its activities in 2003 and maintains its headquarters in Mauritius and Dubai.[1] AXIAN Telecom was ranked 74th on the Financial Times' 2025 list of Africa's fastest growing companies in Africa. Currently, AXIAN Telecom and its operations are active across eleven markets: Tanzania, Madagascar, Togo, Uganda, Senegal, Comoros, the Democratic Republic of the Congo, Reunion, Mayotte, Kenya and Malawi.
In 2024, AXIAN Telecom's MNO's rebranded as Yas across Tanzania, Madagascar, Comoros, Senegal and Togo, while it's fintech arms in Tanzania, Togo and Senegal became Mixx.[2]
History
In 2004, AXIAN Telecom, acquired 68% in then Télécom Malagasy, rebranded[3] Telma in 2006 and became Yas Madagascar in 2024 as a pan-African rebranding.[4]