United Kingdom
Axa trades in the United Kingdom as Axa UK, with subsidiaries including Axa Insurance, Axa Wealth and Axa Health. Axa PPP International was the trading name for Axa PPP healthcare's international health insurance division, which was later rebranded as Axa Global Healthcare on 1 January 2017. The company bought the online insurer Swiftcover, which was notorious for its controversial Iggy Pop TV advertising campaign, which was subsequently banned for being misleading, on the grounds that Iggy Pop would not be eligible for cover as someone working in the entertainment industry.[27]
In September 2013, Axa Wealth was fined £1.8 million by the FCA for failing to ensure it gave suitable investment advice to its customers. The regulator says it found "serious defects" in the way Axa advisers in Clydesdale Bank, Yorkshire Bank and the West Bromwich Building Society advised customers on investments.[28]
In 2018, they became the 'Official Global Insurance' partner of Premier League team Liverpool F.C. and in 2019, began sponsoring the training kits of the team.[29] In 2020, the partnership was cemented further, when they purchased the naming rights to the club's newly built training centre, which became officially known as 'The AXA Training Centre.'[30]
In 2016, Axa Wealth was sold to the Phoenix Group, which later changed its name to Standard Life plc in 2026.[31]
Axa Health
Axa Health sells private medical insurance in the UK and was known as Axa PPP Healthcare until 2020.[32] It was previously the London Association for Hospital Services, set up in 1938 as a private healthcare scheme for people of middle income in London.[33][34] It was incorporated in 1940 with assistance from the British Medical Association, the King's Fund, and the medical royal colleges.[35]
Guardian Royal Exchange Assurance bought it in 1998 for £435 million; a year later it was bought by Sun Life & Provincial Holdings, an Axa subsidiary.[36]
Axa Global Healthcare
Axa Global Healthcare has previously been known as Axa PPP International, Axa Global Protect or Axa Healthcare Management. In 2017, the subsidiary Axa Global Healthcare became an independent Managing General Agent, selling and administering international health insurance products. While Axa Health provides insurance across the UK, Axa - Global Healthcare caters to those needing health insurance around the world.[37]
In 2018, Axa Global Healthcare launched a Virtual Doctor service for its customers with outpatient cover and in 2020 offered it across all plans.[38] Provided by Teladoc Health, it offers anytime access to medical advice by phone or video by doctors located around the world who speak more than 15 languages and is targeted at expatriates.[39]
Axa Ireland
Axa established a presence in Ireland in 1999 when it bought British-based Guardian Royal Exchange,[40] which had previously acquired PMPA. PMPA, Private Motorists Protection Association,[41] was at the time one of Ireland's biggest insurance companies. It is the third-largest general insurer in the Republic of Ireland.[42]
In August 2023, it was announced Axa had acquired the Little Island, Cork-headquartered health insurance company, Laya Healthcare for €650 million.[43]
Axa Canada
Axa Canada marketed insurance in Quebec, Ontario, Western Canada and Atlantic Canada. In 2009 it had a total of approximately 2300 employees and 4000 brokers and advisors. The head office was in Montreal, Quebec. In 2011 it was sold to Intact Financial Corp. for C$2.6 billion.[44]
AXA United States
The American arm of Axa is Axa Financial, Inc., which is known mainly through its subsidiaries such as Axa Advisors, Axa Network, MONY (formerly Mutual of New York), US Financial Life, and AllianceBernstein.[45] The Equitable was acquired in 1991; the Mutual Life Insurance Company of New York (MONY) was acquired in 2004.[46][47]
Axa's US operations are incorporated in Delaware.[48]
Mexico
In July 2008, Axa acquired ING Insurance Mexico, offering essentially the same services that ING offered. Axa then sued an ING Group subsidiary over alleged misrepresentations in the $1.5 billion sale stating it suffered "tens (if not hundreds) of millions of dollars in damages."[49]
Australia
In 1995 the Axa Group purchased a 51 per cent controlling interest in Australian life insurer, National Mutual[50][51] It was rebranded Axa.[52][53] In March 2011, Axa agreed to merge its Australian operations with AMP under the AMP brand.[54][55][56]
Africa
In April 2016 Axa unveiled a partnership with Lloyd's of London insurer Chaucer Holdings to enter the growing market of speciality insurance in Africa. Axa Africa Specialty Risks helps to mitigate risks through its coverholder, Chaucer Syndicate 1084 and Axa Africa Specialty Risks 6130. Axa ASR focuses on specialty and corporate lines, with coverage and an on-the-ground presence across Africa. Axa and Lloyd's both have excellent international financial strength ratings (AA- by Fitch and A+ by Standard & Poor's). The lines of business include: Political Risk, Political Violence and Terrorism, Energy, Construction, Property, Liability, Marine and Aviation. Since 2014 Axa has made several acquisitions of other insurers in an attempt to expand. Axa already operates in Cameroon, Egypt, Gabon, Ivory Coast, Morocco, Nigeria, Senegal and Algeria.[57] Axa Africa also has a role in the trade between Asia and some African countries.[58]
Kamet Ventures
In January 2016, Axa created Kamet Ventures, an insurtech incubator, to build disruptive businesses in the insurance, healthcare and assistance space with an initial funding of €100 million. Some of Kamet's investments include an insurance advice platform, Anorak Technologies and an elderly care platform, Birdie.[59][60][61]
Axa Investment Managers
Axa Investment Managers (Axa IM), was a global investment management company with offices in over 22 locations worldwide. As of 31 December 2020, it managed over €858 billion in assets on behalf of institutional and retail clients. It operated as the investment arm for Axa. In December 2024 it was acquired by BNP Paribas.
Axa Hong Kong & Macau
Axa Asia Pacific Holdings Limited acquired MLC (Hong Kong) Limited and re-branded it as Axa (Hong Kong) Life Insurance Company Limited in 2006.[62]
In 2010, Axa sold a UK business unit called SunLife to Resolution Limited.[63]
In 2021, the Gulf Insurance Group acquired Axa's holdings in the Gulf region, rebranding them as GIG in the Middle East.[64]
