Aveeno is an American brand of skin care and hair care products owned by American consumer health company Kenvue.
The active ingredients in all Aveeno products are colloidal oats or oat extracts—avenanthramides,[1] which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.
The name Aveeno is derived from the scientific name for the common oat, Avena sativa which belongs to the family Poaceae.[2]
History
Aveeno was founded in 1945 by brothers Albert and Sidney Musher, working in conjunction with the