Aurora Fashions was a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operated over 1,250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands.[1]
In March 2011, the company announced plans to spin off Karen Millen,[2] which was completed in 2012.[3] Karen Millen was separated from the group to be owned by Aurora's parent Kaupthing Bank.[4]
Aurora announced further plans in March 2013 for a wider restructuring. As part of this, Coast was also separated from the rest of the group, under the ownership of Kaupthing,[5] and it was planned that Oasis and Warehouse would be merged under a new single parent company, Fresh Channel.[6][7] The two brands were eventually de-merged as the Oasis and Warehouse Group, led by Liz Evans.[8][9]
On 30 April 2020, it was announced that both Oasis and Warehouse went into administration with the loss of 1,800 jobs.[10]
