Astro Malaysia Holdings Berhad is a Malaysian media and entertainment holding company that began as a paid digital satellite radio and television service, Astro. The company is owned by Usaha Tegas Sdn. Bhd., which also owns Astro Overseas Limited. It serves 5.7 million homes or 72% of Malaysian TV households, 7,500 enterprises, 17.2 million weekly radio listeners (FM and digital), 14.7 million digital monthly unique visitors and 3.1 million shoppers across its TV, radio, digital and commerce platforms.[1]
History
On 1 June 1996, Astro Malaysia Holdings which was headquartered at Bukit Jalil, launched its own satellite subscription service. At the same time, the MEASAT satellite network began with the launch of MEASAT 1. The new pay-television service named Astro launched and started broadcasting with 22 television channels and 8 music channels. The launch of more MEASAT satellites from 1998 onward allowed Astro to begin expanding its services.
The company achieved the Multimedia Super Corridor status in year 1997. In 2003, it acquired Celestial Pictures. After two years, Astro bought an Indian radio station in Malaysia by the name of