Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.
History
Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.[1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.[2] Assist-2-Sell is founded in and based in Reno.[3]
According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."