Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips.[1][2][3][4] The successful snack food was marketed as an alternative to the more traditional potato chips.[1] Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips.[1] An estimated five billion dollars in Doritos are sold every year worldwide.[1]
Biography
Early life
West was born on September 8, 1914, in Indianapolis, Indiana.[1] His parents, James and Jessie West, were immigrants from Scotland.[4] West and his brother were raised at a Masonic home because his mother was too impoverished to care for them.[4]
He received a bachelor's degree in business from Franklin College in Indiana in 1936. West was also a member of Kappa Delta Rho during his time at FC.[1] West then served in the United States Navy in the Pacific theater during World War II as a gunnery officer
References
- Dennis Hevesi. Arch West, Who Helped Create Doritos Corn Chips, Is Dead at 97 The New York Times, 2011-09-28, retrieved 2011-10-13^
- Doritos creator dies in Dallas at 97 Houston Chronicle, 2011-09-26, retrieved 2011-10-13^
- Katie Daubs. No cheesy farewell for Doritos creator