Antoria is a UK guitar brand dating back to the 1950s, which has changed hands three times. Originally the brand consisted of guitars made in Japan (first by Guyatone and then by FujiGen); contemporary Antorias come from South Korea and China.
Current products commercialised under the Antoria brand are electric, acoustic guitars and basses.
History
The Antoria brand consisted of Guyatone-made guitars exported to the UK from Japan. Hank Marvin played an Antoria LG50 prior to Cliff Richard buying him his more famous Fender Stratocaster. Jeff Beck played one,[2] as did Big Jim Sullivan when he was playing with Marty Wilde.[3] They were imported by James T. Coppock (Leeds) Ltd, Charles Summerfield Ltd and J. L. Music Ltd.[4]