Anton Loibl GmbH was a company owned by the SS which was a funding source for the Ahnenerbe research branch and the Lebensborn eugenics programme. It was created to market a bicycle reflector invented by Anton Loibl, a chauffeur for Hitler. It employed slave labour.
Anton Loibl, a former long-term chauffeur for Hitler and a decorated SS-Hauptsturmführer (Ernst Röhm had obtained the driver's job for him in the early 1920s, and he had spent time in prison after participating in the Beerhall Putsch in 1923),[1] was a part-time inventor; while working as a machinist and driving instructor, he invented a reflector for bicycle pedals which incorporated glass chips.[2][3] Heinrich Himmler, who was acquainted with Loibl, ensured that he was awarded the patent in preference to an earlier applicant,[3] and the company was established in September 1936 in Berlin by Himmler's Personal Office in order to market it.[2]