André Jules Michelin (16 January 1853 – 4 April 1931) was a French industrialist who, with his brother Édouard (1859–1940), founded the Michelin Tyre Company (Compagnie Générale des Établissements Michelin) in 1888 in the French city of Clermont-Ferrand.
In 1900, André Michelin published the first Michelin Guide, the purpose of which was to promote tourism by car, thereby supporting his tyre manufacturing operation.
Career
In 1886, 33-year-old André Michelin abandoned his career as a successful Parisian engineer to take over his grandfather's failing agricultural goods and farm equipment business. Established in 1832, "Michelin et Cie" suffered from neglect and was on the verge of insolvency following the founder's death. Michelin's grandfather had started the company that sold farm equipment and an odd assortment of vulcanized rubber products, such as belts, valves and pipes. As soon as André took the helm of the company, he recruited his younger brother Édouard to join him at the company. Édouard was named the company's managing director. While duly committed to the success of the business, neither brother had any prior experience selling goods or had the slightest idea where to even begin.
In 1889, a cyclist familiar with the Michelin Company approached Édouard with his flat tyre seeking assistance.